Company

Built by engineers. Proven through performance.

FITNDEX is led by a father–son team combining engineering discipline, scientific thinking, and real-world validation.

What began as a systems problem evolved into a performance standard—tested, refined, and proven under pressure.

Father–son Built on shared technical foundations and long-horizon thinking.

Engineering-led Driven by systems logic, mathematical structure, and applied problem solving.

Performance-tested Validated through real competition results—not just theory.

The people behind the system

FITNDEX is built by a team with deep technical roots, broad systems experience, and a clear commitment to building something that works in practice.

Steven K. Srivastava

Founder & CEO

Built FITNDEX out of curiosity. Proven through rapid success. Focused on restoring public health.

Background

Steven holds degrees in Engineering Management and Industrial Engineering. He competed in collegiate tennis at both the United States Military Academy at West Point and Michigan State University.

Technical Foundation

His approach to problem solving is rooted in systems thinking—shaped early through exposure to advanced technical methodologies while working alongside the Cyber Warfare team at West Point.

Career Path

Steven’s career spans public service, applied engineering, and private enterprise.

U.S. Department of Defense (DoD)
United States Department of Agriculture (USDA)
501(c)(3) nonprofit organizations
Business ownership and independent ventures

Applied Engineering Work

At the USDA, Steven developed near-infrared (NIR) quality testing systems for apples—technology that continues to support processing operations in Clarksville, Michigan.

During periods of declining milk prices, he worked as an Energy Auditor supporting Michigan Milk Producers Association (MMPA) members—helping farms upgrade milk cooling systems and electrical infrastructure to improve operational efficiency and financial sustainability.

He later directed research and operations at the Aquaculture Research Corporation in Tecumseh, Michigan, with a focus on eliminating operational risk. This work enabled aquaculture facilities to obtain farm insurance—significantly improving their viability and attractiveness to investors.

FITNDEX

In 2020, Steven began developing FITNDEX.

The underlying mathematical system was built quickly—but adoption proved to be a different challenge. He recognized that the fitness industry does not respond to theory alone, especially when that theory challenges established norms and is presented by an industry outsider.

So he chose to validate the system the only way that would matter: through performance.

Proof Through Performance

Steven entered his first powerlifting competition at the Michigan State Championships in 2021. He was disqualified after failing to meet squat depth standards.

Rather than abandon the effort, he used the failure as a signal—shifting focus toward understanding movement quality at a deeper level.

2023 — Michigan State Champion
2025 — USA Powerlifting National Champion (Drug-Tested Division)
2025 — Silver Medalist, IDFPA World Championships (Seoul, South Korea), representing Team USA

Current Focus

Steven is not competing in 2026.

His full focus is on bringing FITNDEX to market and establishing a new standard for how training systems are built, validated, and applied.

Ajit K. Srivastava, PhD

Founder, Technical Advisor, Board Member

Foundational engineer. Multi-disciplinary problem solver. Source of scientific grounding behind the system.

Academic Career

Dr. Ajit Srivastava has served as a full professor in Biological Systems Engineering at Michigan State University for over 50 years.

He is a Fellow of the American Society of Agricultural and Biological Engineers (ASABE), recognized for his contributions to engineering systems at scale.

Foundational Contributions

Dr. Srivastava is best known for his early work at The Ohio State University, where he conducted research that contributed to the invention of the Rotary Combine—one of the most impactful advancements in modern agricultural harvesting.

Leadership & Department Transformation

As Chairman of the Agricultural and Biological Engineering department at Michigan State University, he expanded the scope of research to include:

Waste-to-resource systems
Food industry scale modeling
Integrated biological and mechanical systems

His leadership helped modernize the department’s focus toward solving emerging global challenges.

Global Impact

Much of Dr. Srivastava’s current work focuses on international development—particularly in Africa—where he contributes to:

Agricultural equipment system design
Cold-chain infrastructure development
Food supply stability and distribution systems

Role in FITNDEX

Within FITNDEX, Dr. Srivastava provides foundational scientific guidance and systems-level perspective.

His influence ensures that the system is not only practical—but grounded in first-principles engineering and biological understanding.

Built on first principles

FITNDEX was not created within the fitness industry.

It was built from the outside—using engineering logic, biological systems thinking, and real-world problem solving.

The result is a system that does not rely on trends, opinions, or tradition. It is built to function, adapt, and produce measurable outcomes.

Focused and execution-driven

FITNDEX operates as a tightly integrated organization across three practical areas of responsibility.

Product and Engineering

Designing the logic, architecture, and system behavior that make FITNDEX function as a repeatable standard.

Applied Performance

Testing the system through real training, movement, and measurable results rather than theory alone.

Scientific Advisory

Grounding the system in engineering discipline, biological reasoning, and foundational scientific rigor.

Each component exists to serve a single goal: building a system that works in practice—not just in theory.

Michigan roots.
International impact.

FITNDEX is based in Michigan, with a foundation in engineering, agriculture, and applied systems work—designed to scale beyond any single industry or region.

Based in Michigan • Built to travel